Spec website re-write and sample email communication for small, family-owned brand in automotive industrykey carts
Project Brief
Key Carts is a small family-owned business offering golf cart sales & rentals, repairs and maintenances as well as selling parts and accessories. Their golf carts are American-made, making them luxury and more premium than imported golf carts.
The goal is to revamp their website so that it is more family friendly, premium and fun. They’re looking to highlight the exclusivity of the product while also emphasizing their work culture— treating their customers like family.
website changes
Replace Tagline:
“key carts - we’ve got the key to your adventures”
Replace picture:
To promote a family-owned business include a picture of the family at its core.
“About us” section:
Include a similar family picture but from the date when the business was born— make the consumer feel as if though they’ve watched this family and business grow as one.
“Riding together since 1999”
SIMPLIFY COPY
ORIGINAL:
SIMPLIFIED:
SAMPLE PROMOTIONAL EMAIL
