“our castle, your kingdom”
Spec brand campaign for hospitality & tourism industry
Melville Castle Hotel
Picture your stay
You wake up to the misty Edinburgh air, surrounded by bold patterns of 18th century wallpaper design masterfully crafted wooden columns that tower your bed. The smell of freshly baked biscuits and pastries float you out of bed and onto an antique table by a grand window overlooking the 54 acres of the estate. You look out into the greenery, magnificent trees surrounding a fountain whose trickling water brings you peace. You prance around in your robe with a champagne flute in hand. You twirl your fingers through the strands of every tassel-fringed lamp.
You glide down the stairs of the castle and wave your hand at your fellow royal neighbors enjoying their stay. You make your way to the vaulted cellar where burgundy walls and candlelit tables await your for an afternoon of indulgence in modern British and international cuisine. The wine flows with the sensation of quiet luxury. In the evening you stop for a night cap at the old school Library Bar— a whiskey on the rocks, the perfect drink for a royal like yourself. You saunter to your quarters. You sit on your bed and take in the history that surrounds you. Time stops when you’re at the Melville Castle Hotel.
Come. Your kingdom awaits.
Current Social media content
Alternative caption:
“Royal treatment for a loyal friend.
At Melville Castle, furry friends enjoy a cosy stay. From comfy beds, welcome treats and a Hound Bag filled with holiday essentials, your pup is sure to indulge in the royal way.”
Alternative caption:
“Flowers, flutes and friends. A beautiful way to celebrate one of life’s most precious days.
Join us at Castle Melville for your special day.”
Digital Strategy to modernize your page
For a more lighthearted approach that remains aligned with the elegant gothic aesthetic of the castle, a taste of the medieval meme trend could be useful to draw in the public.
Taking for instance some of the historical images and paintings decorating the walls and pairing them with modern captions about pop culture or daily life.
Selected images below are not actual images displayed in Melville Castle