“not everybody needs to do the thing”
podcast
A comedy conversational podcast that tackles the pressures of social media during the crisis of your 20s.
Does everybody need to the thing?
“Not everybody” pod emerges from the fear of missing out and the pressure to have it all figured out by the time you’re 25. We’re constantly bombarded with trends, “ins and outs” list and reprimanded by our own algorithms for not doing enough. As early twenty-somethings we wanted to create a podcast that used comedy to explore these trends and offered an authentic verdict on them. Maybe not everybody needs to run a marathon, go to the bar alone or be an artist.
But if you’re curious, at “Not Everybody” pod we encourage embarrassment for the sake of enjoying life!
As Creator, Co-host & Co-Executive Producer, I…
Brainstormed episode themes and wrote episode talking points.
Organized production logistics including but not limited to crew call, distribution of call-sheet, equipment load in & out.
Lead social media strategy by shooting, editing, crafting instagram captions and publishing content across Instagram, TikTok & YouTube shorts.
Digital Strategy
The podcast employed a cross-platform promotional strategy across Instagram, TikTok and Youtube shorts. Divided into posts of the hosts carrying out the activity or memes related to it and then bit-size clips from the full-length episode. This strategy gave the podcast an extra component, where viewers could experience “the thing” through the hosts before watching the episode where they discussed it.
The public has spoken and they…
love it!
